Individualization of glass bottle
Due to intensive production growth of still/sparkling wines estimated output of these beverages would constitute 125000 thousand decaliters annually in the period up to 2010, thus increasing consumption of glass containers by this market up to 1.4 billion units annually provided share of TetraPak in 2010 constitutes 20%.
Thus key trends of glass bottles consumption by the market of alcoholic and alcohol-free beverages are:
growing demand for license and premium brands of alcoholic drinks, and also for more expensive and high-quality products in glass containers;
“individualization” of glass bottle package, usage of original glass containers including those with twist-off cap;
growing demand for transparent colorless glass bottles including light-weight varieties, and also for dressing services for glass package;
reducing share of return containers;
desire of consumers to reduce shipment costs of glass containers on the territory of Russian Federation;
displacement of imported glass containers;
steady growth of unit prices for glass containers.

